BEING RECOGNIZED BY YOUR BRAND AND NOT YOUR NAME
KEY TIPS TO KICK START BRAND RECOGNITION FOR YOU & YOUR COMPANY
When consumers see your brand: the ability of them to identify it by its attributes over another one refers to brand recognition. When brand recognition is excellent, there is an immediate understanding of who the company is upon seeing or hearing something.
Your consumers should be able to recognize your brand through visual or auditory cues such as logos, slogans, packaging, colors, or sounds rather than being explicitly exposed to the name of the company.
A few notable brands that have successful brand recognition with its logo are Amazon (smile-arrow on packaging), Apple (Apple with missing bite), Nike (Swoosh), Starbucks (Smiling Mermaid), and Target (Bullseye & Dog with Bullseye on eye).
In order for brand recognition to work, companies need to find a way to help consumers recall their brand.
Brand Recognition Takeaway:
Most shoppers take only seconds to decide to buy, both in-store and online. According to Nielsen.com consumers are buying based on habit (I’ve bought this brand before). They are also instinct buying.
Instinct buying simply means that the brand easily comes to mind. Consumers only buy from a small group of brands they know instinctively.
When your customer is scanning items online or on the shelves, they grab the item they are familiar with.
1. BE CREATIVE
Set yourself apart from the competition in a creative way. What makes you unique to the rest of the competition and how are you using it?
Making your brand a habit in your customer’s mind is no easy task but if you focus on the core values of your company’s products and services then you are on the right track. Use those values to create a color scheme, logo, content, images and more to set your brand apart from the rest.
2. UTALIZE A MASCOT
Several brands utilize having a mascot like Target, Geico, Aflac, Kellogg and more.
Think about The Pillsbury Doughboy, who first made its debut in 1965, who has always offered a cheerful helping hand in the kitchen. Families connect to the mascot when seeing it bring joy to families while they bake and cook together as a family.
Brand mascots help set your business apart from the facelessness of other businesses around the world. Mascots also give you the chance to share a bit of your company’s personality with your audience too.
It creates a sense of trust to help connect the consumer with the product.
3. PROVIDE ADDED VALUE
Go above and beyond with marketing your products and services. Highlight the outcome of what your consumers will feel/experience/get if they utilize your company.
The faster you take their mind off of how much you cost, rather than seeing how much your worth by the end outcome, the better.
One of the key-ways to provide added value to your target customers is by keeping in touch with their needs and what is relevant to them. Providing added value is a powerful tool in your marketing toolbox to advance brand recognition.
4. EXCEED EXPECTATIONS
A lot of the times customers become loyal to a brand they know and trust. Instead of buying a cheaper product, consumer’s often times buy or use a service that has not only exceeded their expectations but also educated them.
One way to accomplish this is through app development and keeping it up to date, email newsletters, blogs, videos or contacting customers that ensure new and existing customers keep your company in mind first and at the forefront.
5. BE CONSISTENT & CLEAR
We aren’t saying you can’t change your logo, update it, or add a cue to the mix but you want to be established and have something that people recognize before you feel like changing it.
Starbucks is a brand that comes to mind when it comes to consistency before change. Their name, product, and logo are so popular and successful that they’ve become synonymous with coffee. They created a memorable logo with a twin-tailed mermaid (an ode to a ship’s chief and the siren’s who would lure sailors to their death). Starbucks had the same idea, except it would lure customers into buying tasty coffee. Since 1971, Starbucks has used the mermaid and their logo was connected to their brand in the strongest possible way. None of their coffee was ever sold without the logo somewhere on the product. Over the past five decades the company has updated/made minimal adjustments to the logo only four times (if you don’t include the 40thanniversary celebration logo).
That just shows you how powerful the bond is between branding and your logo. With minimalism leading the charge, the logo has a very simple and modern look that was created in 2011. (They saw what was popular and listened to their customers).
A notable consistency that Apple does with it headphones is that they have always been white. From the headphones with cords to now Airpods.
Before Apple came along, headphone cords were black. But Apple, ever-preoccupied with people recognizing and lusting after its brand, found a reason to change the color. Apple created white headphones so you knew a passerby was listening on an Apple product. The initial decision to go from black to white was a revolutionary feat of design. All it took was a simple color change to transform music from a casual leisure activity into a competitive status symbol.
With creative techniques to build a stronger and more influential brand, you are well positioned to blast ahead of the competition.
Need assistance with your brand identity? Feel free to reach out to The Elite Marketing Co for the best digital marketing strategy for your business.
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