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The Power of a Testimonial Video

by | Jun 23, 2021 | Marketing

We all say it and we all want to hear it, but what does the power of a client testimonial really mean to your business? The power is in the message…

As a business, it is vital to know what your customers think of your products or services, but it is something that we all tend to overlook from time to time. As wise as we all would like to think we are about our products or services, knowing the best way to connect with our next customer/client is not educating on how much we know about our product or services. It is the power of the message that our previous customer/client delivers about our product/services. Let’s just face it, we can be the most persuasive sales rep or send credible email campaigns all day long, and that is all great stuff. But the power of your Brand comes directly from a satisfied customer….

With that being said, how do you take your previous customer’s message and deliver it in a powerful format that is certain to make an impact on your next customer? You deliver it in a video format called “Client Video Testimonials”…

A “Client Video Testimonial” is a video of your customer or client praising your company and how your product or services impacted their life, solved their problems, or the experience they had with you and your staff.

Client Video Testimonials are a powerhouse when you need to build Brand Trust and you want to connect with your audience on a more personal level. The fact is that 85% of consumers look for reviews online before they buy a product, so why not take those same reviews and turn them into a Client Video Testimonial.

Here are 5 reasons why client video testimonials are so powerful
  1. They create a deeper and more emotional appeal for your brand.
  2. Client Video testimonials convert.
  3. They provide the opportunity for regular customers to be brand advocates.
  4. Social proof is a powerful decision-making factor.
  5. Nothing beats a good story.

For us, client video testimonials are what truly tells the story to our services.

Check out more of what we do on our services page. Contact us TODAY and let’s get started resolving your problems.