2020 was a roller coaster of a year but now that we are half way through 2021, it’s time to get the ball rolling again. ——As of January 2021 there were 4.66 billion active internet users WORLDWIDE. So, what does that mean for you and your business?
If you aren’t updating your website, using digital marketing skills and making sure you have an internet presence THEN YOU ARE BEHIND.
The internet has changed the way we live our lives. From the way we get our news to the way we interact with our loved ones. IT IS EVERYWHERE. It’s unavoidable, it’s powerful, and it’s here to stay.
Data is vital to a companies growth, no matter the size. Data is emerging as not only a way to track growth in a business but also campaigns, websites, email marketing, social media marketing and much, MUCH, more.
Mass un-targeted branding messages or campaigns are becoming a thing of the past. Now, companies are able to use a variety of data and analytic tools to see not only who their customers are but what they are clicking on, looking at, gender, age, where they are and beyond. Data-driven marketing can help you create highly-targeted campaigns with unique, personalized messaging for each customer. This allows businesses to reach the right people.
DATA CAN HELP YOU FIND YOUR ‘IDEAL’ CUSTOMER
Utilizing data tools can help your company to identify specific content that is leading prospects through your sales funnel, website and more. This will help you determine where exactly your time and budget should be spent. It will also help your business see any weaknesses in your digital marketing that you may need to strengthen. This is in turn can help you save major $$$ if you have money funneling into advertising that isn’t working.
2020 left a path of destruction for some businesses. We know this year many companies are implementing recovery strategies and focusing on how to grow again. We all are focused on driving tangible results in a world where more consumers are online. (LITERALLY more than 230 million people are shopping online in the age of 2021)
THIS MEANS: businesses must rethink, revamp or increase on they connect with their consumers or potential clients on every digital marketing platform. Performance online is key to creating revenue and attracting new clients.
Some practical ways to do this is:
- Check your website speed
- Make sure you are using SEO
- Use advertisement
- Get social on social media
- Post your content across multiple digital media platforms
- Examine your analytics data
- RESEARCH your competition
- Incorporate video and photos where you can
| THE 70:20:10 RULE |
LET’S BREAK THAT DOWN.
70% of your attention is going to go toward things you are familiar with in your business. These are things you know like the back of your hand. 20% is where you are trying to push your boundaries. You may not be familiar with it but you know enough to get going. The last 10% of the rule is the true unknown and this is where you really start experimenting with things. It’s the projects and goals you don’t know if you will achieve at but are willing to give it a try.
Avinash Kaushik is the co-Founder of Market Motive Inc and the Digital Marketing Evangelist for Google. He explains the 70-20-10 rule like this:
“Trying to figure out how to do uncomfortable things that we’re going to fail at more than we will succeed at. But with every success you build a competitive advantage. A lot of marketers worry about data as being the death of creativity. But I see data as allowing you to unleash even more creativity than in the past.”
The rule is a simple device which helps decide how we prioritize our companies time and budget that will be put into different marketing activities.
Another way to look at it is:
70% – safe standard content that appeals to a large audience20% – moderately risky but will appeal to a possible new or small audience10% – hard, complicated and risky
There will be many interpretations on how your businesses can use the rule in your marketing strategies including content, social media marketing, google ads and much more.
TIP: Take time to draw out a map OR pie chart to see what your 70/20/10’s are and utilize that to strategize your marketing going FORWARD!
| MOBILE SCREEN READY |
Not that people still aren’t using computers but the amount of screen time on phones have become much higher.
This means your website, your advertising and your social media need to be mobile ready and look flawless on not only a computer but a phone or tablet.
Mobile ads have become interactive, faster and provide more engagement for the user. By combining precise targeting of a clientele with compelling formats, mobile ads give relevant and engaging content to its users.
Facebook, Instagram, Google and even the fun apps you play and use on your phone are all HUGE markets your company NEEDS and CAN hit RIGHT NOW!
Let’s start planning your 2021 business goals TODAY. We will design, write, and build a web presence that’s well worth the investment. Our website services are designed with your brand reputation in mind and your business growth at the forefront.
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