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Companies and businesses can no longer get by without having social media. It is one of the most essential ways to gain customers, boost your leads, grow your brand and gain insights into your company.

Your business needs a social media strategy. Consider this: there are more than 4 billion users on social media.

It doesn’t matter if you run a fortune 500 company or own a small bakery or local shop. Social platforms is an essential space for your business to live on.

Building your brand and gaining new customers can start today, right now. Build a page and watch your engagement grow.

With over half the world’s population using social media platforms, you can reach more targeted potential customers. Using this strategy to your advantage can help users find your product or service. More than 80 percent of Instagram users say they discover new products on the social platform.

Using online content humanizes your brand. What does that mean? You will have the ability to create real human connections and meaningful relationships with customers through Facebook, Instagram, or Twitter. Customers want to see real people, not bots. With social media, you have the ability to show the world the people behind your brand and your company. That can be through posts, live videos, or reels.

You can also post real people using your product or service on your feed. This gives a real time connection with your consumers. It shows your followers that other people are trusting your brand and they can too! Your business needs credibility to build sales and you need to constantly gain customer confidence in your product or service.

Social media marketing offers you a unique opportunity to establish a bond with your customers and build authenticity.

Authenticity builds trust. Trust, in turn, builds marketing receptiveness and drives new business. Social media is key to gaining customer’s trust.

Did you know that 52 percent of social media marketers believe social media positively influences their company’s revenue and sales?

Over the past 10 years, social media has occupied a mainstream position for marketing. Social media gives your business a big boost in search rankings. Your search engine results page [typically referred to as SERPs] is filled with dozens of ads and dynamic search results. Some are answer boxes, image carousels, links, and more.

SEO (Search Engine Optimization) is becoming crucial for businesses to be found. Social media handled well can provide a big boost on SEO and being found at the top of search engines. 

TIP: Your following/followers is not a direct ranking factor on SERPs. BUT it can affect generic searches. The more followers you have, rank better for key words.


As you grow your social pages, you also gain direct traffic back to your website. It’s almost impossible to get all your visitors to your site from search engines alone. Social media can create another great source for inbound traffic.

Don’t forget while traditional advertising has many benefits, it is not free. Whereas using social media is completely free. It costs you zero dollars to create social media profiles on different platforms and post organic content. If you’d like to go the extra mile and promote your posts further, paying for promotion will help increase exposure. Boosting posts are typically affordable as well. You can set your budget and go from there. There is also an option to stop the ad at any point if you don’t see any gains from it.

If you need help creating content to post on your social media platforms, visit HERE!

It is never too late to start maturing your social media and growing your brand. Whether that means starting from scratch or building more followers, the importance of social media has never been greater than the year 2021.

Need help building your platforms or channels or creating a social media strategy? Call today for a free consultation and let us help you!