Are you looking to grow more traffic on your website? Looking to gain more clicks? Maybe even try to pay less for ads? Create credibility and trust for your business? Reach your entire market audience?
If you answered YES to any of those questions, then learning how search engine optimization (SEO) works is a key factor.
ANSWERING SEO: So, what is SEO? SEO stands for search engine optimization, which is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google, Yahoo, Bing and much more.
If you want to be found in search results for the keywords and phrases important to your business, then you need to give search engines a reason to want to include you in their search results.
SEO Marketing is a process that involves more than a thousand factors, and if you fail short or leave one of those factors out, you receive poor to no results at all.
Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means you have to put in the SEO work or hire an SEO expert like The Elite Marketing Co.
Search engines are like answering machines. Search engines will examine billions of pieces of content and evaluate factors to determine which content is most likely to answer your search in a matter of seconds.
Organic search results are the ones that are earned through effective SEO, not paid for (i.e. not advertising). You can typically easily spot which search results are organic and paid. Google displays a small “AD” next to search results that are paid for.
Your search engine results page [typically referred to as SERPs] is filled with dozens of ads and dynamic search results. Some are answer boxes, image carousels, links, and more.
Your SEO tactics to show up at the top of SERPs can be categorized in two ways:
- On-page SEO: All on-page SEO strategies happen on your website.
- Off-page SEO: All off-page SEO strategies happen off your website.
Both of these are geared toward making your website user friendly as well as credible to users and search engine results.
When search engines see how user friendly your website is — it increases your chances at being at the top of SERPs. This also includes being mobile ready and provides an easy experience on both tablets and smartphones.
Today, search engines use hundreds of factors to generate search results, which means a lot of different elements influence your placement on search result pages.
Here are a few simple steps on how to utilize SEO:
- Choose the right URL: Before your website goes live, you have to choose a domain name. When shopping, you always see a giant name/sign about a storefront window. Your URL is that sign that needs to catch your consumer’s attention. It’s also the first place Google looks to understand what your site is about and to decide how to rank it.
- Master keyword search: Identify related search terms that are relevant to your industry and focus on those keywords to start growing your traffic online. Sites like https://neilpatel.com/ubersuggest/ help you find popular keywords related to your business. → Once you have your keyword list, the next step is actually implementing your targeted keywords into your site’s content. Each page on your site should be targeting a core term.
- Improve title tags: Title tags are also often called “Page Titles” → You might also hear them referred to as Website Titles or HTML titles. It is your clickable link that appears on SERP’s. EXAMPLE: [<head> <br/> <title>This is My Title</title><br/></head><br/><br/><br/>]
Google will only be able to display about 60 characters of your title in the results. Don’t make your title’s more than 60 to 70 words because having clear, short title tags will go a long way towards making your website easy to read and understand.
YOU KNOW THE BASICS OF HOW SEO WORKS NOW! MAKE IT WORK FOR YOU!
Utilizing SEO tactics and getting to the top of search engines isn’t an impossible task by any means. If you’re a little less technologically advanced, you might find it to be challenging and time consuming, but you can always reach out to a web strategist for help.
The Elite Marketing Co. is an innovative all in one marketing agency that specializes in website design and SEO with many years of experience optimizing client’s websites. Our goal is to make your website more attractive to search engines and work for you, not just collect internet dust.
No matter if your business is just starting out or years along, we’re eager to serve you!
Get in touch with us today to discuss how we can optimize your website with a SEO plan. We can’t wait to hear from you!
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