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Do you feel overwhelmed writing content for your website or blogs? Does it make your brain feel on edge? 

Even if you are a top-notch writer, writing persuasive copy can challenge the best of writers. You’re not alone in this struggle. 

Before we dive into explaining how to write persuasive copy, let’s dive into what persuasive copy is.

Persuasive copy is written content that’s created to convince readers to take some type of action. Easier said than done, right? 

Persuasive writing is often used with a strong call to action to PERSUADE the customers to buy your product or service. 

Not all consumers make the same decision about products based on the same argument. Each product or service calls for a different type of call to action. The content needs to appeal to a different type of emotion or thought. 

You can’t use the same persuasive copy for a t-shirt sale that you would use for a video commercial sale.  

Persuasive Copy is imperative to growing your marketing and sales. You need it to win over the hearts of clients who not only become their loyal customers but also bring in more clients along with them. 

Let’s break down now how to write persuasive copy


Anytime you are writing persuasive copy, make it about the consumer. Good persuasive copy focuses on addressing the audience and their wants. 

In your persuasive copy use emotional triggers (like trust, fear of missing out, sadness) and offer the promise of emotional resolution for those through your writing.

At the end of the day, your service is all about the consumer so why not write like that too? 


Be extremely specific in your assertions. Make sure you give your reasons ‘why.’ This is key because specificity presents the most benefit to your reader. 

Being specific gives you the opportunity to make an immediate point or promise to your consumer and not waste their time. 

You’ll lose their attention after a few lines of reading (if that) if they don’t know what the product, service or main goal is. 

Limit your paragraph length, avoid fluff and don’t use words that would confuse them. 

Answer their “so what?” question right off the bat. 


Customers need to know how your product or service will benefit their lives. 

You know your business can help serve a purpose in someone’s life but how does your consumer know that? 

Emphasizing what your product or service can do for the consumer adds that extra oomph you need for your persuasion in getting them to utilize your business. 

Again be specific in demonstrating the benefits and avoid generic claims. 

When demonstrating your benefits, leave no room for doubt to the customer. Your customer may have reasons why they can’t buy this because… XYZ. Overcome the objections and make the benefits outway that. 

Don’t go overboard. Be concise and clear. Most importantly, be honest. 

What now? 

The truth is, writing persuasive copy can be frustrating at times but practice makes perfect. The more you do it, the better you get at it. 

It’s not about the commas or the grammar. Persuasive copy is all about keeping your potential customers in mind at all times. Your copy is created with a specific audience in mind. 

What do they look like? Sound like? What are their needs and desires? Step inside their mind and understand how they think and what motivates them. 

When you understand your consumer, persuading them to purchase your product or services becomes much easier. 

Offer them a product/service they will love and tell them why they’ll love it.