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Marketing Strategy 101 the proof is in the data

by | Jun 23, 2021 | Marketing

elite marketing co LaGrange GA business brochure

Marketing Strategy 101 the proof is in the data.

Whether you are a large business or small, you must consider a solid video marketing strategy to grow your business. Recent studies have found that using video is a 600% more effective tool than print and direct mail combined. While convenient and efficient, video provides an attractive, versatile, and extremely shareable medium to reach an audience not to mention people love video.

As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content out there. Video as a means of storytelling and advertising is no longer a nice option – it’s a necessity. If you want to increase conversion and exposure, a video marketing strategy is the only way to go.

To give you some statistics on the power of video, let’s look at some trends from reliable resources.

  • 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
  • 6 out of 10 people would rather watch online videos than television. (Google)
  • Mobile video consumption rises by 100% every year. (Insivia)
  • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
  • 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
  • A Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz)
  • YouTube is the second most popular website after Google. (Alexa)
  • Users view more than 1 billion hours of video each day on YouTube. (YouTube)
  • 59% of executives say they would rather watch a video than read text. (Wordstream)
  • 75% of all video plays are on mobile devices. (eMarketer)
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
  • 72% of customers would rather learn about a product or service by way of video. (HubSpot)
  • People are 1.5 times more likely to watch video on their mobile phones. (Facebook)
  • 92% of users watching video on mobile will share it with others. (Wordstream)
  • This year in 2020, there will be close to 1 million minutes of video crossing the internet per second. (Cisco)

As the above stats show, most users are more than happy to be marketed to using video. However, many companies don’t feel they have the time, ability, or budget to create the multimedia content that their audience craves. 

That’s where Elite MarketingCo. can help. It’s fast, simple, and fun to experience. 

Elite MarketingCo. video content packages are for your content marketing needs — from ads to explainer videos and more. So stop wasting your precious marketing dollars on a guessing game and start building a video content library that is certain to increase your revenue. Get started now!At Elite MarketingCo. we have developed a selection of video content packages that fit within any marketing strategy, providing you with consistent content every month. So no more stressing over if you have enough video content to market to your audience, we have you covered. Call us today and get started with a solid marketing strategy. 706-407-9600.